BCOTB seeks PR and digital marketing associate

As PR/Marketing Communications Assistant, working in conjunction with the Director of
Marketing, you will develop and shape the company’s PR and digital marketing campaigns across its services, ensuring a strong news flow across the entire business. In addition, you will have the opportunity to enhance the PR and Marketing function across the entire span of the business. This role supports growth objectives by leading on profile raising activities through the utilization of a full mix of public relations and marketing channels.
Key Responsibilities
You will be responsible for establishing and executing a number of PR/Marketing/SEO strategies for a number of projects, while managing and updating websites and web content including blogs and social media profile pages.
Your strength will be in being able to recognize branding opportunities through the effective use of Web Marketing online. Your skill will be in the very best search SEM conversions through Search PPC, Search SEO, and Marketing and digital PR:
• Act as support for the Director of Marketing, providing relevant guidance and support as needed
• Effective relationship management for all of the company’s projects
• Press release writing
• Write copy for various external and internal communications
• Proof reading content from the Director of Marketing
• Work with the Director of Marketing to obtain media coverage for the company’s projects
• Monitor and analyze the coverage. Work with the Director of Marketing to create and distribute
reports to the relevant internal stakeholders
• Edit blog content and update website accordingly
• Maintain and organize the PR archive
• Maintain the company’s and the projects’ presence in social networks and on the Social Media
• Seek PR opportunities on a daily basis by scanning the world’s relevant press, twitter, fb and other social platforms
• Create and implement social media strategies to support PR launches and all year round engagement
• Work with the Director of Marketing to create and implement SEO strategies to support
company’s projects’ marketing
• Create, maintain, optimize and retain a portfolio of natural search campaigns
• Analyze campaign data regularly – via rank tracking tools, Google Analytics and other suitable tools
• Picture researching/image selection for ad hoc needs of articles and marketing material
• Continuous improvement of our Content optimization strategy for new and existing projects
• Managing relationships with external partners
• Identifying trends and opportunities as well as keeping abreast of the industry and constantly
look for new opportunities as well as best practices
• Reporting on progress and contribute to forecasting efforts
Requirements
Ideally you will have PR/Marketing experience with a minimum of 1+ years’ experience in a similar role either in an in-house marketing team or an SEO or marketing agency.
The successful candidate will be an excellent writer with a great eye for details, with at least 1+ years of experience in a PR/communications capacity and a strong academic background.
The successful PR/Marketing Communications Assistant will have experience in:
• Strong writing and editorial skills including experience of campaigns with a social media element
(desirable).
• Strong PR focused project management skills (blogs, event PR, launches, sponsorship).
• A minimum of 2 years experience in SEO
• Analytical mindset with experience using Google Analytics/Webmaster tools – this will drive all marketing strategies
• Proven experience in social media campaigns
• Willing to work as part of a team which consists of experienced members as well as interns;
• Ability to use WordPress to create websites/landing pages is desirable
• Knowledge of HTML is desirable
• Passionate about and keeping up to date with digital trends is crucial
• Have a general understanding and interest of the digital landscape
• Be driven to progress a career and grow a team
• Excellent touch-typing skills
• Experience in WP is preferred, but not required

Please contact: Nikki Bennett; Nikki@bcotb.com with a resume if interested in the position.

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