INTERNSHIP OPPORTUNITY FOR MASS COMMUNICATIONS MAJORS
The USF Muma College of Business Dean’s Office is seeking interns for the spring 2017 semester. With registration around the corner, now is the time to apply as we prefer students earn course credit through the Zimmerman School of Advertising & Mass Communications.
We may be biased, but we think this is one of the best internship experiences for PR, journalism or advertising students.
- You will be part of a team but you will direct yourself when it comes to your parts of a project.
- You will get to put skills you have now into play while you learn new ones – such as how to send email blasts, how to pull and decipher metrics used to evaluate PR efforts, and how to implement special events.
- You will be able to contribute ideas while working on some established projects that prior interns have already launched and made successful (so you don’t have to reinvent the wheel).
ABOUT THE COMMUNICATIONS INTERNSHIP AT USF MUMA COLLEGE OF BUSINESS
The communications interns work in the USF Muma College of Business Dean’s Office, serving as a regular team member for the 2.5-person staff who handle the business school’s newsletter, special events, marketing, and public relations projects – along with a million other things. Interns typically work a minimum of 10 hours per week (24 hours per week for those seeking three credit hours – which we love!). Work hours vary but are typically during the 8:45 – 5:30 time frame, though some projects can be done at the intern’s home, after hours, on the sofa, while watching The Walking Dead.
Specific projects are assigned once the full internship team has been brought on board each semester. For the spring semester, our busiest semester, we would, ideally, have 1-2 marketing students and 1-2 mass communications majors join us. Some examples of what interns do:
- Create a promotional campaign for the 25 Under 25 program targeting current USF business majors.
- Plan and implement the recognition event for the 25 Under 25 program, which is typically held at Busch Gardens. Interns help write the script and completely handle set up and most of the logistics for the special event.
- Once the 25 honorees for the 25 Under 25 campaign have been selected, write at least seven of the 25 bios for the students and schedule photo shoots, video shoots, etc. Interns help with a social media campaign to garner votes for the “most remarkable” honoree, aiming for 30,000+ pageviews for the profiles (the most important part of the project). Interns update display cases to showcase the newly selected honorees.
- Reach out to prior honorees to update the “where are they now” pages and, using InDesign, produce the 25 Under 25 booklets.
- There are several smaller special events that interns will help with: an open house for the Bulls Business Community to help recruit top performing high schoolers (interns help with the direct mail and email efforts, as well as the actual event). Other events might include the Intercollegiate Case Competition or graduation receptions.
- Write stories for the college’s general newsletter and/or the website.
- Help with “one-off” projects…interns put together HTML email blasts, design/distribute event invitations, help plan Executive Advisory Council meetings, or proofread scripts and printed collaterals.
WHAT YOU GET FROM THIS INTERNSHIP
This is an unpaid internship but that doesn’t mean you walk away empty-handed. Because we are located in the Dean’s Office, students selected for this opportunity have many opportunities to build their network and to meet influential business and community leaders. We guarantee that our interns leave with valuable new skills that will help them land a job.
Few internships will work around your class schedule more than this one will. And you won’t have to worry about driving downtown or paying for parking because we are located on campus, in BSN 201. Attire is (most days) business casual (no jeans, no shorts). And the office is near the Dean’s Office kitchen, where all the leftover food from lunch meetings seems to head – meaning interns frequently enjoy free lunch!
WHO DO WE WANT AND HOW DO YOU APPLY?
We want interns who like being part of a team. We prefer interns who are juniors or seniors (but will consider sophomores who are go-getters!). We like interns who have a sense of humor (but know when it is time to be serious and just get the work done). Our favorite interns have been those who asked for direction on a project and then did it – coming back to ask questions or to clarify things but not waiting to be told exactly what to do when.
We are not micromanagers. Our office is noisy and sometimes crowded. And our “to do” list never ends. We share this because we believe that our interns should know a few things coming in:
- If you like a quiet, orderly workspace, this might not be the internship for you.
- If you always tackle Step A, then Step B, and would never-ever move on to Step C while you are waiting for elements needed to finish the first two parts, then this internship is probably not for you.
- If you want someone to tell you exactly what to do when you arrive in the morning and to have your tasks for the day all lined up before you arrive, then you probably would not enjoy this opportunity.
However, if you relish being able to take big chunks of a project and make it your own, this this might be the perfect internship for you. If you like contributing ideas that might make a project more successful (or run more smoothly), then this could be a great fit. If you are comfortable multi-tasking but you know when you have to just buckle down and get something done, this could be the internship you dream about landing. If you like to write (and know that editors make your writing better) then this is the internship for you!
To apply: send a well-written cover letter and résumé to Lorie Briggs, firstname.lastname@example.org. Applications will be accepted until December 8 for internships that begin in January.